Search engine marketing is a form of paid search advertising that promotes your content at the very top of search engine results pages (SERPs). The publisher of the ad pays a fee every time a user clicks on the paid search result, which means SEM is a type of pay-per-click (PPC), or cost-per-click (CPC) advertising.
Search engine optimization, more often called SEO, is the process of optimizing a website to make it more visible on search engines. A core component of SEO is determining the most relevant, high traffic key phrases, and then strategically sprinkling them throughout the front and back end of your website. Search engine bots notice these keywords, which means your website appears when people search using the same keywords and phrases.
Social Media Marketing offers great advantages for targeting and connecting with your audience. We plan, optimize, develop and run content assets and campaigns that fast-track your fan growth and build a long-lasting relationship with your customers.