It sounds quite simple, but effective SEO involves much more than keyword research. Search engines also reward websites with seamless, intuitive user experiences. Is your site easy to navigate? Do you regularly upload quality content for your visitors? If improvements could be made to those areas, your SEO could improve too. It’s a holistic science that takes every facet of your website into account, and judges it accordingly.
SEO pushes your website higher up the ladder of search engine results pages (SERPs). When best SEO practices are followed, your website appears to potential clients on SERPs after they enter targeted keywords into a search engine, such as Google or Baidu. As your SEO improves, so does your ranking. Your target market is already looking for you, you just need to be easily found!
High SERP rankings put your business in the perfect position to attract new clients. When your site shows up in searches related to your products and services, potential customers will click on your site. The higher your ranking, the wider your audience. The chances of site visits resulting in conversions and sales is a game of numbers: With effective SEO, the odds get stacked in your favor by drastically boosting your site’s visibility.
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